Transmedia

     

Transmedia Storytelling

Transmedia storytelling is the technique of telling a single story or story experience across multiple platforms and formats using current digital technologies. It is not to be confused with traditional cross-platform media franchises, sequels or adaptations.

From a production standpoint, it involves creating content that engages an audience using various techniques to permeate their daily lives. In order to achieve this engagement, a transmedia production will develop stories across multiple forms of media in order to deliver unique pieces of content in each channel. Importantly, these pieces of content are not only linked together (overtly or subtly), but are in narrative synchronization with each other. 

An example of a current TV show which uses transmedia is The X Factor. As well as watching the TV show, the audience can now download an application on their phone which allows them to decide whether or not they think the judges will like the act and they can also rate the act themselves.