Innovation in Film

Innovation in Film

Kickstarter

Kickstarter is a website made for crowd funded projects to get the awareness they need to raise money for their project. It is not a website just for film makers there are many different projects seeking financial help in return for a gift or souvenir from the project. For example, a film maker could try and raise £20,000 for his upcoming movie. He could write that if somebody was willing to donate £10 towards the project they would receive a copy of the film in return or if somebody were to donate £100 they would receive an executive producer's credit. I believe this is a huge innovation in film because there have been many successful films that have received their funding through kickstarter. 

CGI

Computer generated imaging, or CGI, was not born on a film set, but in research labs at universities, with the goal of making pictures from computer data. In the late 1970s, the early imaging technology was adopted byspecial effects teams at movie production companies, starting in earnest what we now recognize as CG effects.

The sci-fi western "Westworld" is credited with being the first movie to make use of 2-D CGI. Shots from the perspective of Yul Brenner's robotic cowboy were mind blowing at the time, but look a little silly now. That film opened the door for movies like "Tron" in 1982, the first film to make extensive use of CGI. A few years after "Tron" was made, director Barry Levinson had his digital team create the first CGI character in "Young Sherlock Holmes." From there, innovators like James Cameron, Steven Spielberg and the Pixar studio revolutionized CGI in movies like "The Terminator," "Jurassic Park" and "Toy Story." Today, you'd be hard pressed to find a mainstream movie released by a major studio that doesn't have some kind of CG effect.

Innovation in Music

Innovation in Music 

Splice

Splice is like Facebook for music producers. It is an app designed for music producers to collaborate on songs together.It enables artists to auto-update a track, along with maintain a timeline of changes and comments made to it by the members of the team. Splice aims to be the link for fans to connect with their favorite producers, peep new unreleased tracks and provide feedback. Currently, the app is only compatible with Ableton, but the company has plans on expanding to other software like Logic, Reason and more over the course of next year.

Shazam

Shazam is probably the biggest recent innovation in music. It's simple to use and it's what all music fans have been waiting for. The consumer simply downloads the free app and whenever they hear a song but want to know the name of the track, they open the app, press the shazam button and the application tells them what song they are listening to. For consumers using the app on Apple platforms, Shazam have linked up with iTunes so once the consumer has "Shazam'd" the song, there is a quick & easy link available to go to iTunes and download the song. 

Transmedia

     

Transmedia Storytelling

Transmedia storytelling is the technique of telling a single story or story experience across multiple platforms and formats using current digital technologies. It is not to be confused with traditional cross-platform media franchises, sequels or adaptations.

From a production standpoint, it involves creating content that engages an audience using various techniques to permeate their daily lives. In order to achieve this engagement, a transmedia production will develop stories across multiple forms of media in order to deliver unique pieces of content in each channel. Importantly, these pieces of content are not only linked together (overtly or subtly), but are in narrative synchronization with each other. 

An example of a current TV show which uses transmedia is The X Factor. As well as watching the TV show, the audience can now download an application on their phone which allows them to decide whether or not they think the judges will like the act and they can also rate the act themselves.